In my mind, the autumn season means changing leaves, sweaters, and pumpkin spice everything – but for the rest of LA, it also means the World Series. Although this exciting event is currently underway, the USA is continuing to rebuild after several recent tragic hurricanes. As the official MLB wireless sponsor, T-Mobile is making efforts to promote the World Series and help hurricane victims by “donating $20,000 for every homer and $2 for every tweet #HR4HR tweet up to $500,000 on top of the home run total” according to Adweek. T-Mobile recently released this video explaining their campaign:
It features T-Mobile’s CEO John Legere as the spokesperson, an important element as was highlighted in The Fall of Advertising and the Rise of PR by Al and Laura Ries. The hashtag and campaign name, #HR4HR, stands for ‘home run for hurricane relief.’
Some may argue that this is a publicity move to make T-Mobile look good, but I would have to disagree. As a partner with the MLB, it is the responsibility of T-Mobile to obviously promote the World Series. However, this is also a great opportunity to draw attention to the hardships many people in America are continuing to endure daily even though the storms have ceased. Tweeting is an easy and interactive way to raise money for relief and to grow T-Mobile’s following in an organic way. Personally, I am a major fan of T-Mobile’s campaign and I cannot wait to see how much money they raise to help hurricane victims.