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Halloween’s Spooky Popularity

November 5, 2017

A recent article published by Megha Parikh on US Campaign explored an idea that is becoming more evident with each autumn season: Halloween is becoming one of America’s favorite holidays. Dressing up and having child-like fun, whether you’re six or sixty, is always a good idea!! While Halloween is not my cup of tea (I don’t do scary things), I love the creativity that comes along with it. Costumes are becoming more unique, decorations are becoming more realistic, and party snacks are becoming cuter (c’mon, who can resist these adorable spider cookies?)

Parikh’s idea is that all companies should somehow find a way to convince consumers their brand has something to contribute to their Halloween needs and I couldn’t agree more. Social media has increased awareness and creativity surrounding Halloween trends, and people are investing more time and money than ever before. Another view about the holiday’s increased attention can come from a PR perspective. No one has ever “advertised” or marketed Halloween itself, but it has gained publicity through several media outlets and developed a reputation on its own. Parikh goes on to point out that Halloween can be celebrated in multiple settings and therefore needs different approaches to celebrating, including work, with the family, or with a group of friends. I don’t agree that Halloween is “the new Christmas,” but it’s popularity is definitely on the rise and that fact should be acknowledged. If there was ever a trend for businesses to get behind, this would be it.

Parikh goes on to point out that Halloween can be celebrated in multiple settings and therefore needs different approaches to celebrating, including work, with the family, or with a group of friends. I don’t agree that Halloween is “the new Christmas,” but it’s popularity is definitely on the rise and that fact should be acknowledged. If there was ever a trend for businesses to get behind, this would be it.

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